Maiden Voyage is the world leader in female traveller safety solutions making business travel safe and social for women across the globe. Inspiring women to make the most of business trips through the online membership which provides a platform to communicate with others, an international ambassador network and a wealth of safety tips, online courses as well as a whole host of discounts with retailers including for Maiden Voyage certified female-friendly hotels and travel safety products.
The Problem
Maiden Voyage was looking to achieve a website that delivers its important content in an easy-to-follow format across the website to ensure the key message of the business is the central focus point.
With no website in place and the objective of the brand to be an online business, the challenge encompassed taking multiple messages to different stakeholders and consumer groups. A good site structure was needed to lead website visitors to gain as much information as possible on the wide range of products and services whilst communicating the unique brand.
A membership sign-up page needed to be built to capture data and grow the network and business. Part of the membership allows business travellers to connect and plan with other’s itineraries to make the most of solo business travel and so a bespoke itinerary submission and review module was required.
The Solution
Blacklight Software, after a thorough requirements capture, analysis and design procedure; developed a multi-dimension website built in Umbraco. We focused on Maiden Voyages' key objectives to enhance the brand, increase engagement with membership sign-up, showcase the female-friendly hotel catalogue and facilitate the visibility of the growing catalogue of media coverage.
Our developers worked closely with Maiden Voyage to categorise sub-sections to increase engagement with the full website content and promote all the elements that makeup Maiden Voyage drive traffic between pages and increase dwell time and brand awareness.
To keep the content up to date with the evolving brand, we ensured the flexibility for the site updates and adding new areas was within the control of Maiden Voyage without the need for further development time.
Additionally, the ability to customise the pages to include up-to-date promotions and advertising of the travel safety products across the site was provided to Maiden Voyage. They now have a fully content-managed website that manages and grows membership and can be largely self-managed.
Blacklight Software continues to support Maiden Voyages evolving business by adapting and updating the site as the business continues to forge forwards and grow. With a 9-year partnership, Maiden Voyage has benefitted from the continuity of our in-house development, project management and helpdesk team providing fantastic long-term support.
Benefits
“Blacklight software has been instrumental in our business moving online, a testament to their capabilities is that Maiden Voyage is entering our ninth year of partnership with Blacklight Software. The website has underpinned our globally recognised brand to promote and drive our business forward. Working with Blacklight Software is great - their level of expertise, flexibility and importantly for us - high level of continuity - has ensured our projects have been delivered within budget, on time and to the highest standards, achieving high return on investment.”
Carolyn Pearson – Maiden Voyage, Managing Director
Blacklight Software